During the meeting, the current opportunities and challenges for communicating on forests were analysed.  The importance of adapting messages to different audiences and making the best use of social media and innovative approaches for communication were stressed.

Various examples of best practice in forest communication from different countries and organisations were shared during the meeting.  The first edition of the 'Show off your Forest' video and photo contest, organised last year by FOREST EUROPE, was one of these examples.  More than 2.000 people were involved in this initiative, either submitting their works or voting for their favourite photographs and videos.

The FCN gathers on an annual basis, in order to strengthen networking and promote interaction in forest related communications.  This network is composed of experts on this topic belonging to different intergovernmental organisations and fora (such as FAO, UNECE, FOREST EUROPE, United Nations Forum on Forests, and the European Commission); universities and scientific and research organisations and networks (the International Union of Forest Research Organizations, the European Forest Institute, and the International Institute for Applied Systems Analysis among them); and ministries and organisations responsible for forests in different European countries.